Terms of Use

Last updated: 24 March 2026

These Terms of Use ("Terms") govern your access to and use of the Sellkora platform ("Service", "Platform"), operated by Horizon Creatives Studio Ltd, a company registered in England and Wales ("Company", "we", "us", "our").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Definitions

• "User" — any individual or entity that registers for and uses the Service.
• "Account" — the registered profile through which a User accesses the Service.
• "Lead" — a business or individual contact record discovered or managed through the Service.
• "AI Agent" — automated AI-powered functionality that performs actions on behalf of the User (e.g., composing messages, analysing leads, making voice calls).
• "Outreach" — any email, LinkedIn message, WhatsApp message, voice call, or other communication sent through the Service.
• "Plan" — the subscription tier selected by the User, which determines feature access and usage limits.
• "AI Credits" — the usage allowance for AI-powered features, allocated per Plan.

2. Eligibility

You must be at least 18 years old and have the legal authority to enter into these Terms. If you are using the Service on behalf of a company or organisation, you represent that you have the authority to bind that entity to these Terms.

3. Account Registration

• You must provide accurate, complete, and current information during registration.
• You are responsible for maintaining the confidentiality of your account credentials.
• You are responsible for all activity that occurs under your account.
• You must notify us immediately of any unauthorised use of your account.
• We reserve the right to suspend or terminate accounts that contain false or misleading information.

4. Acceptable Use

You agree to use the Service only for lawful business purposes and in compliance with all applicable laws, including but not limited to data protection regulations (UK GDPR, EU GDPR, CAN-SPAM, CASL, and equivalent local laws).

4.1 You MUST:

• Only contact businesses and individuals for legitimate B2B commercial purposes.
• Ensure that your outreach complies with anti-spam laws in the recipient's jurisdiction.
• Include accurate sender identification in all communications.
• Honour unsubscribe requests promptly.
• Ensure that any data you upload or use through the Service was obtained lawfully.
• Comply with LinkedIn's Terms of Service when using LinkedIn features.
• Comply with your email provider's acceptable use policy.

4.2 You MUST NOT:

• Use the Service to send unsolicited communications to individuals in jurisdictions where this is prohibited without prior consent.
• Use the Service for any activity that is illegal, fraudulent, deceptive, or harmful.
• Attempt to circumvent usage limits, rate limiting, or security measures.
• Use the Service to harvest, scrape, or collect personal data beyond what the Service provides.
• Resell, sublicense, or provide access to the Service to third parties without written consent.
• Interfere with or disrupt the Service, its servers, or connected networks.
• Reverse-engineer, decompile, or attempt to extract the source code of the Service.
• Use the Service to impersonate another person or entity.
• Upload malicious code, viruses, or any harmful content.

4.4 Other Illegal Activities

Use of the Service to promote, sell, or facilitate illegal goods or services — including but not limited to illegal drugs, weapons, counterfeit goods, money laundering, or fraud — will result in immediate account suspension and potential reporting to authorities.

4.5 Regulated Industries

Users operating in regulated industries (pharmaceuticals, gambling, cannabis, alcohol, financial services, etc.) are solely responsible for ensuring their use of the Service complies with all applicable industry regulations and licensing requirements. The Service does not verify regulatory compliance on behalf of Users.

5. Subscription Plans and Billing

• The Service is offered through subscription plans with varying features and usage limits.
• Plan details, pricing, and included features are as described on the Plans page at the time of purchase.
• Subscriptions are billed monthly or annually in advance, as selected by the User.
• All fees are in US Dollars (USD) unless otherwise stated.
• We reserve the right to change pricing with 30 days' notice. Price changes do not affect the current billing period.
• Usage limits (searches, emails, LinkedIn actions, AI Credits) reset at the start of each billing cycle.
• Unused usage allowances do not roll over to the next billing period.

5.1 Non-Refundable Fees

All fees paid under this agreement are non-refundable and non-cancellable. We shall not refund or reimburse you for any unused fees paid for a started month or year, including on a prorated basis.

New subscribers may request a refund within 7 days of their initial purchase, provided that they have not exceeded 5% of their Plan's usage limits. This grace period applies only to the first subscription and does not apply to renewals, upgrades, or add-ons.

5.2 Annual Subscriptions

Annual subscriptions are paid in full at the beginning of the subscription term. Annual fees are non-cancelable and non-refundable for any reason whatsoever, including on a prorated basis. By purchasing an annual subscription, you commit to the full term. If you choose to stop using the Service before the end of your annual term, no refund, credit, or partial reimbursement will be issued.

5.3 Monthly Subscriptions

Monthly subscriptions may be cancelled at any time. Upon cancellation, your account remains active until the end of the current billing period. No refund will be issued for the remaining days of the current month.

5.4 Post-Cancellation

After your subscription expires (whether monthly or at the end of an annual term), your account will be downgraded and access to paid features will be revoked. Your data will be retained for 90 days, after which it may be deleted.

6. AI-Powered Features

• The Service uses artificial intelligence to analyse leads, compose messages, score opportunities, and perform automated outreach.
• You retain full ownership, control, and responsibility for all campaign content, recipient targeting, and message distribution — including content generated by AI and communications sent automatically on your behalf.
• AI outputs may contain inaccuracies. We do not guarantee the accuracy, completeness, or suitability of AI-generated content.
• AI Agent features (available on Agent plans and above) perform actions autonomously on your behalf, including sending emails, LinkedIn messages, and making voice calls. By enabling AI Agents, you authorise the Service to carry out these actions according to your configured settings and accept sole responsibility for all communications sent.
• You may disable autonomous actions at any time through the Settings page.

7. AI Voice Calls

Certain Plans include AI-powered voice calling features. By using these features:

• You confirm that voice calls made through the Service comply with all applicable telemarketing and communication laws in both the caller's and recipient's jurisdiction.
• You acknowledge that AI voice calls are made by an artificial intelligence system and that you are responsible for ensuring recipients are informed where required by law.
• Voice cloning features (where available) may only be used with voices you have the legal right to use — your own voice or voices for which you have obtained explicit, documented consent.
• Call recordings are stored securely and retained according to our data retention policy.

8. LinkedIn Integration

The Service includes features that interact with LinkedIn on your behalf. By using these features:

• You acknowledge that you are providing your LinkedIn credentials voluntarily and authorising the Service to perform actions on your LinkedIn account.
• You understand that LinkedIn automation carries inherent risks, including potential account restrictions imposed by LinkedIn.
• We are not responsible for any actions taken by LinkedIn against your account, including but not limited to temporary restrictions, permanent suspensions, or data loss.
• The Service implements rate limiting and safety measures to minimise risk, but cannot guarantee immunity from LinkedIn enforcement.
• You are responsible for ensuring your use of LinkedIn through the Service complies with LinkedIn's User Agreement.

9. Email Outreach

• The Service sends emails on your behalf using SMTP credentials you provide.
• You are responsible for ensuring that your email outreach complies with applicable laws (CAN-SPAM, GDPR, PECR, CASL, and equivalent local regulations).
• All outreach emails include an unsubscribe mechanism. You must not remove or circumvent this mechanism.
• We reserve the right to suspend email sending capabilities if we detect abuse, high bounce rates, or spam complaints.

10. Data and Privacy

• Our collection and use of personal data is governed by our Privacy Policy.
• Lead data discovered through the Service is sourced from publicly available information (business directories, company websites, public social media profiles).
• We do not guarantee the accuracy or completeness of lead data.
• You are the data controller for any personal data you process through the Service. We act as a data processor on your behalf.
• You must have a lawful basis for processing personal data through the Service (e.g., legitimate interest for B2B outreach).
• You are responsible for responding to data subject access requests (DSARs) relating to data you process through the Service.

11. Intellectual Property

• The Service, including its design, code, AI models, and branding, is the intellectual property of Horizon Creatives Studio Ltd.
• Your subscription grants you a limited, non-exclusive, non-transferable licence to use the Service for its intended purpose.
• Content you create or upload through the Service (business profiles, templates, sales materials) remains your property.
• You grant us a limited licence to use your content solely for the purpose of providing the Service to you.

12. Limitation of Liability

To the maximum extent permitted by law:

• The Service is provided "as is" and "as available" without warranties of any kind, express or implied.
• We do not warrant that the Service will be uninterrupted, error-free, or secure.
• We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service.
• Our total liability for any claim arising from these Terms or your use of the Service shall not exceed the amount you paid for the Service in the 12 months preceding the claim.
• We are not liable for any loss of business, leads, revenue, or opportunities resulting from the use or inability to use the Service.
• We are not responsible for the actions of third-party services (LinkedIn, email providers, Google, AI providers) that the Service integrates with.

13. Indemnification

You agree to indemnify and hold harmless Horizon Creatives Studio Ltd, its directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

• Your use of the Service.
• Your violation of these Terms.
• Your violation of any applicable law or third-party rights.
• Any outreach or communication sent through the Service on your behalf.

14. Account Suspension and Termination

• We may suspend or terminate your account at any time if we reasonably believe you have violated these Terms.
• Accounts involved in zero-tolerance violations (Section 4.3) will be terminated immediately without prior notice.
• Upon termination for cause, no refund will be issued.
• We may suspend accounts that have been inactive for more than 12 consecutive months.
• You may request deletion of your account and associated data by contacting us at the email address below.

15. Service Availability and Modifications

• We aim to maintain high availability but do not guarantee uninterrupted access to the Service.
• We may modify, update, or discontinue features of the Service at any time.
• Material changes that reduce functionality included in your Plan will be communicated with at least 30 days' notice.
• Scheduled maintenance will be communicated in advance where possible.

16. Third-Party Services

The Service integrates with third-party platforms and APIs. Your use of these integrations is subject to the respective third-party terms of service. We are not responsible for the availability, accuracy, or policies of third-party services.

17. Governing Law and Disputes

• These Terms are governed by and construed in accordance with the laws of England and Wales.
• Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
• Before initiating legal proceedings, both parties agree to attempt to resolve disputes through good-faith negotiation for a period of at least 30 days.

18. Changes to These Terms

We may update these Terms from time to time. We will notify registered Users of material changes via email or through the Service at least 14 days before the changes take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

19. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

20. Entire Agreement

These Terms, together with our Privacy Policy and any Plan-specific terms, constitute the entire agreement between you and Horizon Creatives Studio Ltd regarding the use of the Service.

21. Contact

For questions about these Terms, contact us at:

• Company: Horizon Creatives Studio Ltd
• Email: legal@sellkora.com
• Location: London, United Kingdom